Once the go-to look of footballers and nans, the curly-haired look is back, with everyone from actor Emma Stone to model Marjan Jonkman sporting a permanent wave
The perm – beloved of 80s footballers and your nan – is making a comeback. La La Land actor Emma Stone has done it; as has Lola Kirke, younger sister of Girls actor Jemima. Blake Lively seems to be channelling Cyndi Lauper. Wigs were used to create a perm-like effect on models such as Marjan Jonkman on the Off-White spring/summer 2018 catwalk, for a collection that owed a lot to the 80s wardrobe of Princess Diana.
Although the process is much the same as it was in the hairspray 80s – apparently minus the noxious chemicals – it has been adapted, so the one-note frizzy perm is very much a thing of the past. Salons such as Mare in LA, Takamichi Hair in New York and Hershesons in London are customising the perm to allow for more natural-looking waves. So, who should first-time permers be looking to for permspiration?