From the La Bomba by Jacquemus to Justin Bieber’s hide-me version, this season is all about not being seen – wearing a conspicuously oversized hat
High fashion doesn’t always translate to Instagram, but occasionally something comes along that translates so well, it accidentally veers into parody.
Take the La Bomba hat by Jacquemus. This giant straw hat is absurd to look at on a catwalk, but worn on a sandy beach, and photographed from behind, it encapsulates everything that summer is – and everything you want to be when you wear it. In short, to be seen while not being seen, ideally on holiday.