The showcase, now in its sixth year, is getting a boost from Iceberg and a certain David Beckham

London Fashion Week Men’s commenced in London on Friday, bringing the brightest talent of the UK’s menswear industry to the capital. The British Fashion Council, which organises the biannual showcase, will however be hoping the spotlight on homegrown talent will shine a bit brighter this season, thanks to the presence of its new ambassadorial president David Beckham. The former footballer was brought on board last month to promote the British fashion industry around the world and he has been put straight to work.

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Original source: https://www.theguardian.com/fashion/2018/jun/09/here-come-the-boys-lfwm-kicks-off-the-ss19-menswear-season