AmazonAP/Mark Lennihan

Amazon keeps adding additional perks to its Prime membership.   Just this past week, Amazon announced that considerable discounts for Prime members would roll out in   Whole Foods stores this summer. The total value of Prime gains has been pegged at $785 a year in value, based on JP Morgan analysts. Taking that under consideration, even the newly elevated price of $119 a year may look to be a fantastic deal.  

Prime is Amazon’s crown jewel.

The membership is among the most essential areas of the company’s offerings, and Amazon takes great care to keep it competitive. See the rest of the story at Business Insider

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SEE ALSO: Whole Foods’ new discounts for Amazon Prime members are more evidence of the death of the middle course

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